One of the most incredible examples of human achievement, skill, and bravery you could ever hope to witness... followed by the single most nauseating example of corporate whoring that ever there was.
Is this it?
From now on?
Must we expect to see a multi-national brand umbilicaly attached to everything that's cool/desirable/covetable/inspiring? I fear the answer may be yes.
However. That aside... this thing's absolutely off the scale!
Fuck off Red Bull.
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