Uncommon Ideals - printed promo

I was recently approached by good friends and creators of Uncommon Ideals, Chris McClean and Mark Waters to design a printed promo-device to accompany their short film – something they could take with them to the London Surf Film Festival, so I was more than happy to get the chance to produce these (very) limited edition little books.

Printed on recycled stock, hand-stitched with linen thread, and with a hand screened cover, I used the idea of a barometer arrow, pointing north bordered by the scaled-edge 'frame', the kind you find on old admiralty charts.

On the inside, like in the film, Daniel Crockett's poem appears, the lines of which are occasionally punctuated by the book's 'gutter'. The book is further illustrated by photographic images from various locations on the North Sea rim.